In today’s connected, always-on world, over 4.33 billion people are now active internet users, which is about 56% of the global population. And this number only continues to grow. Interacting with friends, family and brands through social, mobile and digital channels is very much the norm.
For marketers, connecting with audiences is about meeting them where they are located – and today, this is on digital and mobile channels. As digital continues to evolve, the role of digital marketing is also expanding.
In recent research by Altimeter, digital marketers were asked to rank their top priorities. According to the study, the top three responses were:
Using more data to create customized content that serves the customer journey (51%)
Investing in technology that enables real-time delivery and personalization of data (50%)
Hiring more creative skills to scale content in new interactive formats (48%)
Read more at https://www.business2community.com/digital-marketing/state-of-digital-marketing-priorities-challenges-trends-and-more-02258776
Full details are available from the link below:
Source URL: Digital Marketing - Bing News