I bet you feel happy when you go into a business and they offer free wi-fi. Surely you want your customers to feel that way too.
Nobody likes having to eat into their monthly data allowance unnecessarily. At home, you connect to wi-fi. And, when you go into a business that makes their wi-fi available, you’re happy.
Guess what that means?
The free wi-fi you offer your customers is also – drum roll, please – a fantastic marketing opportunity. Harness the situation well and you can use that connection to build your list, gather information about your customers, and even improve your customer service. Here’s how.
Wi-Fi Marketing in Finer Detail
Wi-fi marketing is simply marketing that’s targeted to a customer’s mobile device. When you make wi-fi available to your customers, you can start to collect data about them even before they get access.
Once you have their details and they’re online with you, you can target their device with ads, including both general ads and offers tailored specifically to their behavior when they’re in your business.
Wi-fi marketing is best suited to businesses with a physical location. If you own a restaurant, bar, club, or retail store – or any other business where customers come to see you regularly – you can utilize the benefits of wi-fi marketing.
Full details are available from the link below:
Source URL: Digital Marketing - Bing News