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Digital marketing

SEO for 2020 – Whiteboard Friday

It's a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO? In this Whiteboard Friday, our Senior SEO Scientist Britney Muller offers a seventeen-point...

Pay Attention to These SEO Trends in 2020 and Beyond

Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan,...

7 SEO Processes That Get Easier with Increased PageRank/Domain Authority – Whiteboard Friday

A rising tide lifts all ships — and it's similar story with increased site authority. What factors are affected as you improve PageRank or Domain Authority, and how? In today's Whiteboard Friday, Cyrus details seven SEO processes that are made easier by a strong...
Google Shopping Ads in Gmail

Google Shopping Ads in Gmail

On this week’s episode of Marketing O’Clock, we’re talking about a new placement for Google shopping ads, new guidelines for video ads from Chrome, a review hub for restaurants on TripAdvisor, and how to create traffic jam with one little red wagon. Join Jess Budde,...

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10 Best WordPress Plugins for Digital Marketing

10 Best WordPress Plugins for Digital Marketing

Currently somewhere in the region of 34% of websites are built with WordPress, it’s the most utilized CMS (Content Management System) in the world. Part of that popularity stems from its underlying technologies—PHP and MySQL—which allows for dynamic content in posts,...

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Managing SEO for Non-SEOs: 3 Simple Tips

Managing SEO for Non-SEOs: 3 Simple Tips

This article is for marketing managers, CMOs, and other executives planning this year’s SEO strategy. We will take the bird’s eye perspective on managing SEO to help you make smart decisions that will lead to more organic traffic and organic revenue in 2020. This is...

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How to create an effective digital marketing budget for 2020

How to create an effective digital marketing budget for 2020

Nine out of ten marketers expect to increase digital marketing budgets in 2020, but how do you make sure your budget is effective? Digital marketing has proven itself to be one of the most effective types of marketing. Email, social media, content marketing, search...

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Holidays are great time to build social media relationships

Holidays are great time to build social media relationships

As consumers deck their halls with holiday decor, they also stock their fridges with more wine than in any other season. And with family travel at an all-time high during the last few months of the year, hospitality marketers should connect with consumers who plan...

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