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Digital marketing

How to create an effective digital marketing budget for 2020

Nine out of ten marketers expect to increase digital marketing budgets in 2020, but how do you make sure your budget is effective? Digital marketing has proven itself to be one of the most effective types of marketing. Email, social media, content marketing, search...

Holidays are great time to build social media relationships

As consumers deck their halls with holiday decor, they also stock their fridges with more wine than in any other season. And with family travel at an all-time high during the last few months of the year, hospitality marketers should connect with consumers who plan...

Could Wi-Fi Marketing Grow Your Business?

I bet you feel happy when you go into a business and they offer free wi-fi. Surely you want your customers to feel that way too. Nobody likes having to eat into their monthly data allowance unnecessarily. At home, you connect to wi-fi. And, when you go into a business...
Offline and Online Marketing Tools Explained

Offline and Online Marketing Tools Explained

Marketing tools have almost become synonymous with marketing applications in 2019, while in truth, they are not the definition, but rather a very important part of marketing as a whole. It is important to have a clear understanding about the separate, broad categories...

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Why digital marketing was a game changer in 2019

Why digital marketing was a game changer in 2019

[PRESS OFFICE] The Merriam Webster Dictionary offers the following definition of ‘game changer’ as “a newly introduced element or factor that changes an existing situation or activity in a significant way”. In other words, a game changer is something or someone that...

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Few Important Things to Know about Digital Marketing Today

Few Important Things to Know about Digital Marketing Today

Would you like to know why you should be spending more time on digital marketing? If you have been thinking you don't want the hassle, you really do need to think again. Digital marketing is worldwide, which potentially means a global customer base. Perhaps these real...

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