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Digital marketing

Measure Form Usage with Event Tracking – Whiteboard Friday

When it comes to the forms your site visitors are using, you need to go beyond completions — it's important to understand how people are interacting with them, where the strengths lie and what errors might be complicating the experience. In this edition of Whiteboard...

The Dirty Little Featured Snippet Secret: Where Humans Rely on Algorithmic Intervention [Case Study]

I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. This is obviously an alarming situation, since ~15% of all result pages, according to the...

Google’s January 2020 Core Update: Has the Dust Settled?

On January 13th, MozCast measured significant algorithm flux lasting about three days (the dotted line shows the 30-day average prior to the 13th, which is consistent with historical averages) ...   That same day, Google announced the release of a core update...
SEO for 2020 – Whiteboard Friday

SEO for 2020 – Whiteboard Friday

It's a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO? In this Whiteboard Friday, our Senior SEO Scientist Britney Muller offers a seventeen-point...

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Pay Attention to These SEO Trends in 2020 and Beyond

Pay Attention to These SEO Trends in 2020 and Beyond

Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan,...

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Digital Marketing Tips to Spur Business Growth in 2020

Digital Marketing Tips to Spur Business Growth in 2020

The realm of digital marketing is so dynamic that the strategies which worked last year may not produce the intended result for your business this year. As online technologies are always changing and developing, such dynamism tests the capability and longevity of your...

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Google Shopping Ads in Gmail

Google Shopping Ads in Gmail

On this week’s episode of Marketing O’Clock, we’re talking about a new placement for Google shopping ads, new guidelines for video ads from Chrome, a review hub for restaurants on TripAdvisor, and how to create traffic jam with one little red wagon. Join Jess Budde,...

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10 Best WordPress Plugins for Digital Marketing

10 Best WordPress Plugins for Digital Marketing

Currently somewhere in the region of 34% of websites are built with WordPress, it’s the most utilized CMS (Content Management System) in the world. Part of that popularity stems from its underlying technologies—PHP and MySQL—which allows for dynamic content in posts,...

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Managing SEO for Non-SEOs: 3 Simple Tips

Managing SEO for Non-SEOs: 3 Simple Tips

This article is for marketing managers, CMOs, and other executives planning this year’s SEO strategy. We will take the bird’s eye perspective on managing SEO to help you make smart decisions that will lead to more organic traffic and organic revenue in 2020. This is...

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